Financial transactions using smart cards are becoming a reality
today as EMV worldwide migration is set in motion. This step, which is
essential to the reduction of fraud, is also a challenge and an opportunity for
financial institutions. Gemalto provides products, services and associated
support and consulting to financial institutions to transform this challenge
into a source of differentiation and new services for their cardholders.
Gemalto can assist throughout the artwork design phase. Our "Check & Print"
teams are available close-by to help you specify, validate and launch
production of your card bodies now integrating a chip. A wide range of
innovative card bodies and form factors are also there to allow issuers to
address growing requirement for differentiation and segmentation.
A comprehensive portfolio of training courses and consulting services are
available to allow you to gain expertise in this new technology and develop
your own EMV features. With EMV Migration Kit, it is now easy to optimize
profile definition, prepare sample cards immediately and test their functioning
in a transaction simulator. Availability of the chip is an opportunity to be
seized by banks to differentiate and offer new services to cardholders. Gemalto
offers a wide range of EMV products and added value application to do so.
Personalization services include all of the tasks involved in the
personalization of EMV banking cards: from the receipt and processing of files
issued daily by the bank, through to direct delivery to the cardholder. Gemalto
also offers Personalization solutions, including our leading-edge tools,
technology and expertise for those of the issuers/bureau who wish to do
in-house personalization.
Today, EMV smart cards are enabling new applications that can make our
day-to-day lives easier: e-purse cards, contactless cards, loyalty, e-Banking
and more. Gemalto's range of banking smart cards is designed to serve all the
needs associated with EMV migration with a constant focus on keeping in tune
with the requirements of our customers.
EMV standards provide worldwide interoperability for cards and terminals while
increasing security, thus benefiting card issuers, acquirers and cardholders.
For more information, visit
www.gemalto.com/financial/cards/index.html
|